Wednesday, June 18, 2008

Fish Choices: How You Can Make a Difference

For the last handful of years, the surf industry, and the surf community for that matter, has talked a lot about fish surfboard designs. While we enjoy the skate-y, fun aspect of fish boards as much as anyone, we thought we’d talk about real fish in this post, and focus on a topic the surf industry has largely ignored: Sustainable and responsible fishing.

As consumers, this is an area where we can really make a difference. Did you know that many fish are in grave danger of becoming extinct due to over-fishing practices? And, many of these fish are on the menu at your favorite fish house!
“I’ll take the swordfish.”
“What’s that you say? Swordfish? Are you kidding me?”

Swordfish is one of the worst things you can eat if you care about swordfish being around for your kids and grandkids. Largely we think this is an awareness and education issue. Knowing what you should and shouldn’t eat is where it begins. Lucky for us, there are a couple great resources to get educated. Check out the Monterey Bay Aquarium web site for more information. They even have handy pocket guides that can help you make choices that support healthy and abundant oceans.

Check it out and tell a friend.

Stay healthy and stay sustainable.